7 Best Email Marketing Services for Small Business (2022)

Is email marketing going to be a top priority for your company in 2022? Do you want to know what the greatest email marketing software is?

Choosing the appropriate email marketing provider may have a big influence on your marketing campaign’s success.

In this post, we’ll go through the top seven email marketing services for small businesses and compare them.

What do you want your email marketing experience to be like for your customers? What are the characteristics you’re searching for in an email marketing service? And, on a monthly basis, how much are you willing to spend? It all relies on your company’s requirements. Continue reading to learn how to choose the finest email marketing software for your company.

What do you want your email marketing experience to be like for your customers? What are the characteristics you’re searching for in an email marketing service? And, on a monthly basis, how much are you willing to spend? It all relies on your company’s requirements. Continue reading to learn how to choose the finest email marketing software for your company.

Our Review of the Top Email Marketing Services

We evaluated the following factors to assist you in selecting the finest email marketing service:

• What features does your company require?
• How do these features stack up against some of the most popular email marketing services?
• Which services were the most cost-effective, had the best rates, and had the greatest customer service?

This yielded a list that you may use to identify the finest email marketing services for your particular business requirements.

Best Email Marketing Services

1. Constant Contact: Best Overall Email Marketing Service

Constant Contact is an email marketing business that is one of the world’s largest and fastest growing. It’s also the most user-friendly email marketing solution for newcomers.

You can effortlessly manage your email lists, contacts, email templates, marketing calendar, and other aspects of your business.

Unlimited emails, simple tracking and reporting, built-in social media sharing capabilities, a free image library, list segmentation, Facebook advertising integration, and a strong eCommerce integration for Shopify businesses are all included with each account.

Email Plus memberships also include advanced tools like email automation, drip marketing, surveys & polls, discounts, online contributions, and subject line A/B testing, all of which help you send targeted emails and increase your open rate.

With live chat, phone calls, email, community support, and a large collection of useful materials, Constant Contact provides unrivaled customer service.

2. AWeber: Best for Third-Party Integrations

AWeber is a marketing automation software that specializes in email marketing, social media marketing, and content marketing.

The email marketing software from AWeber allows you to send tailored emails to your audience depending on their inbox activity. For large-scale marketing, the program interfaces with various third-party platforms like Amazon, Shopify, and Etsy. Customer segmentation, auto responders, and drip marketing are all automated.

Highlights

• Email, landing pages, and web push notifications
• Professional templates and images to create emails
• Behavioral automation
• Cart abandonment/purchase tagging
• Segment and target customers
• Advanced audience/account analytics

Free Plan: Free plan with restricted features for up to 500 customers. The pro edition also comes with a 30-day free trial.

Premium Plans start at $19.99 per month and go up from there. When you pay annually, you may save even more money because the price drops to $16.15 each month.

3. Sendinblue: best email and SMS marketing software

Sendinblue is one of the best email and SMS marketing tools available, and it’s meant to be easy enough for even the most inexperienced users. Without any prior knowledge, you may get started with professional email marketing campaigns.

Even if you don’t have any design abilities, SendinBlue’s drag-and-drop builder allows you to generate amazing emails.

This platform is great for businesses that want a quick and easy solution to email marketing.

Highlights

• Beginner friendly
• Marketing automation features
• Smart segmentation
• AI-powered system to send emails at the perfect time
• Only pay for the emails you actually send
• A/B testing to find the best performing campaign

free plan: allows you to send 300 emails each day to an unlimited number of recipients.

Premium Plans: Starting at $25 per month for 20,000 emails and no daily sending restriction.

4. GetResponse Best for Sending Newsletters

GetResponse is more than simply an email marketing platform. Send newsletters, campaigns, and autoresponder programs to keep in touch with your customers, prospects, leads, and members.

You don’t need to be a geek to generate fantastic emails that consumers can’t wait to read with GetResponse’s easy-to-use drag-and-drop editing tools.

Emails, landing pages, exit popups, marketing automation, Facebook advertisements, and ecommerce integration are all examples of funnels. It all depends on what you want to achieve and how you want to do it.

GetResponse, on the other hand, gives all of the tools you’ll need to expand your subscriber list and monetize those leads.

Basic — Starting at $15 per month

• Autoresponders
• Unlimited landing pages
• 1 sales funnel
• Unlimited lead funnels
• Sell e-products

Plus — Starting at $49 per month

• Automation builder with 5 workflows
• 5 sales funnels
• Contact scoring capability
• Webinars with up to 100 attendees
• CRM software

Professional — Starting at $99 per month

• Automation builder with unlimited workflows
• Paid webinars with up to 300 attendees
• Unlimited sales funnels
• Unlimited webinar funnels

Max (enterprise tier) — Custom pricing

• Transactional emails
• Dedicated IP
• Webinars with up to 500 attendees
• Consulting services for email campaigns
• Dedicated account manager

All of these pricing are based on a 1,000-subscriber basis. As your mailing list expands, the rate will rise. As you can see, GetResponse’s entry-level package includes sophisticated capabilities such as autoresponders, lead funnels, and sales funnels.

220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and live chat support are included in all tiers.

4. Mailchimp: Best Free Email Marketing Service

Mailchimp is one of the most widely used email marketing systems in the business.

For designing emails and managing campaigns, Mailchimp features an easy-to-use interface. Furthermore, the business just bought Mandrill, which will help it further strengthen its web-to-email capability.

Mailchimp’s development team is continually developing new features, functionalities, templates, and integrations with third-party programs like WordPress and Salesforce. This dedication to excellence can be seen in every part of Mailchimp’s branding and advertising, as well as the product itself.

Highlights

• Build emails, social ads, and landing pages from one place.
• Smart audience management tools
• Flexible templates
• AI-powered creative assistant
• Data, insights, and recommendations

6. ConvertKit: Best for Startups and Small Businesses

ConvertKit is an email marketing and newsletter creation platform that allows organizations to create, update, and publish newsletters and email marketing campaigns. It’s a fantastic solution for startups and small enterprises that don’t have the means or desire to do it themselves.

They produce customised material for their subscribers in real time using AI copywriting technology. They also feature an AI-powered design tool that may assist you in developing the ideal design for your message.

ConvertKit is the greatest tool for quickly sending emails with neat formatting. There are no distracting components or elaborate designs here.

ConvertKit cost is based on the quantity of subscribers you have, just like most email marketing software.

• 0 – 1,000 Subscribers — $29 per month
• 1,000 – 3,000 Subscribers — $49 per month
• 3,000 – 5,000 Subscribers — $79 per month

7. Moosend – Best for AI-Powered Ecommerce Sales

Moosend has an email marketing solution for everyone, whether you’re a total novice or a seasoned veteran.

They provide all the capabilities you need to nail your email marketing campaigns, from a simple drag-and-drop email builder to an intuitive segmentation tool to precise real-time statistics.

Moosend’s ecommerce AI is our favorite feature. It uses machine learning and collaborative filtering to match customers with goods they would enjoy based on comparable customers’ buying patterns.

Free — $0/month

• Unlimited emails
• Signup and subscription forms
• Reporting and analytics
• No credit card required

Pro — $8/month

• Landing pages
• Transactional emails
• Phone support
• SMTP server
• 5 team members

Enterprise — Custom pricing

• Custom reporting
• Dedicated account manager
• SSO & SAML
• On-boarding and migration
• 10 team members
• Service-level agreement

8. Omnisend – Best Omnichannel Email Marketing Platform

Omnisend is an ecommerce-specific email marketing solution that’s simple to use. In order to convert leads into consumers, they provide a variety of options such as automatic email and SMS messaging.

They achieve this by going above and beyond the norm, integrating text messaging, web browser push alerts, email marketing, Google Customer Match, and Facebook ad retargeting to guarantee you reach the widest potential audience.

They also include pre-built automations for common consumer activities like cart abandonment emails and messages, as well as welcome emails and messages.

Free — $0

• Up to 15,000 emails / month
• Omnisend-branded email campaigns
• Signup forms, boxes, and pop ups
• Reports

Standard — $16 per month

• Up to 15,000 emails / month
• Email campaigns
• Signup forms, boxes, and pop ups
• Reports
• SMS campaigns and automation
• Audience segmentation
• 24/7 email and chat support

Pro — $99 per month

• Up to 15,000 emails / month
• $80 in free SMS credits / month
• Email campaigns
• Signup forms, boxes, and pop ups
• Reports
• SMS campaigns and automation
• Audience segmentation
• 24/7 email and chat support
• Web push notifications
• Facebook custom audiences
• Google Customer Match
• Priority support
• Advanced reporting

Enterprise — Custom pricing

• Unlimited emails
• Free SMS credits
• Email campaigns
• Signup forms, boxes, and pop ups
• Reports
• SMS campaigns and automation
• Audience segmentation
• 24/7 email and chat support
• Web push notifications
• Facebook custom audiences
• Google Customer Match
• Priority support
• Advanced reporting
• Email migration
• Dedicated account manager
• Deliverability support
• Custom IP address