The 8 Best Social Media Management Tools & Software of 2022

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Social media management platforms can help you capitalize.

It’s simple to understand why the great majority of small businesses utilize social media as a marketing tool. Hundreds of millions of people use social media platforms like Meta, Twitter, Pinterest, and Instagram. Small companies can communicate with clients wherever they are by having a consistent social media presence.

Managing several social accounts, though, maybe a headache with so many popular platforms available. After all, company owners would have to find the time and energy to go into various social media accounts, compose a post for each, and schedule them throughout the day as needed. For many small enterprises with only a few employees, this is simply not practical.

Choosing the right social media management tools can be hard work.

There’s a social media management tool for everyone, regardless of their budget. Any company’s objective is to identify the most cost-effective option that delivers the greatest value. It may take some trial and error to figure out which sort of software is ideal for your company, but this information should assist you in making that decision.

The 8 Best Social Media Management Software of 2022

  •  Best Overall: Sprout Social
  •  Best for Analytics: Hootsuite
  •  Best All-in-One Tool: Zoho Social
  •  Best for Automation: MeetEdgar
  •  Best for Large Team Collaboration: Loomly
  •  Best Integration: Sendible
  •  Best Budget Option: Buffer
  •  Best for Small Teams: SocialPilot

1. Sprout Social

Best Social Media Management Tool for Multiple Accounts (best overall)

Sprout social - Social media management tool
Sprout Social – Social media management tool

Sprout Social is the greatest software for company because of its platform exposure, analytics across all major social media networks, and publishing options.

It also offers one of the most extensive free trials. Businesses pick Sprout Social for their analytics and scheduling capabilities, as well as their mobile app for Android and iOS, as well as their sponsored promotion tools, which may help you enhance Facebook postings significantly.

Sprout Social offers a 30-day free trial with any of their plans, which is a huge plus. As a result, if you have any reservations about this program, you have a month to check it out for free.

It also supports Instagram, Twitter, Facebook, Google+, Pinterest, and LinkedIn, making it the finest solution for all-in-one administration.

Its analytics and reporting allow you to keep track of your user engagement and ROI (ROI). Its superb user dashboard also allows you to manage all of your social media accounts from one location.

Sprout Social also offers scheduling tools that make creating posts a walk in the park. 

Pricing

The software has three plans you could choose from.

  • The standard plan for $99 per month
  •  Professional plan for $149 per month
  • Advanced plan for $249 per month.

Pros of Sprout Social

  • It has a social inbox tool that allows you to communicate and engage with your audience.
  • 30-day free trial 
  • analytics tools for Twitter hashtags
  • social media monitoring tool 

Cons of Sprout Social

  • The amount of social profiles you may manage is limited.
  • Its most basic plan costs $99 per month, which is quite pricey.

2. Hootsuite

Best Social Media Tracker tools

Hootsuite

HootSuite is well-known for its analytics and tracking capabilities. This application allows you to do real-time interaction and trend analysis.

Monitoring, content curation, RSS integration, and organizing are all features of HootSuite. It has a good reputation as well.
Hootsuite strives to be an all-in-one tool for managing social media across numerous platforms. As predicted, users may search and filter existing social media for brand mentions, insights, and demographic data.

Additionally, you may schedule posts from many profiles across various social networking sites with any of Hootsuite’s services. This helps you to guarantee that any marketing initiatives are scheduled and targeted correctly when and where you need them to be.

There’s also an analytics component that allows you to track and evaluate performance against key performance indicators (KPIs). Reports are customized, so you can be sure you’re just seeing and reading the information you need. This is especially true because Hootsuite is designed to function for groups rather than individuals.

Asana, Slack, Mailchimp, Trello, and Zendesk are just a few of the connections available, ensuring that you can work productively and efficiently on your social media marketing and communications initiatives.

Pros of HootSuite

  • Availability of a free plan
  • Free 30-day trial
  • Its professional plan begins at $29 per month
  • Hootsuite connects with over 20 social networks, including Instagram, Twitter, Facebook, YouTube, and Pinterest. 
  • The tool offers bulk social media scheduling where you can upload several posts all at once in addition to client management support. 
  • It is also a fully integrated tool with a great social listening feature.

The cons of Hootsuite

  • Some of HootSuite’s analytic reports have a fee attached to them.
  • Its free plans provide a limited set of features.
  • If you spend a lot of money on advertisements on a monthly basis and have a lot of social networks, the plan may get pricey.
  • Influencer search, a social inbox, and an Auto Post option are all missing from HootSuite.

3. Zoho Social

Best All-in-One Tool

Zoho is a fantastic social media application that allows users to manage their business’s social media while also managing webinars, emails, accounting, and projects.

Zoho is regarded as the greatest all-in-one tool because of the CRM solution they offer in addition to social media management software.

You may buy Zoho’s social media management software individually or integrate it for complete all-in-one administration.

A publishing calendar tool is included so you can check which posts have been planned for posting, in addition to managing numerous social media networks. From a single dashboard, you can track your target keywords across discussions and collaborate with your team.

Zoho Social also has a version designed exclusively for marketing firms that provide for brand and communications manager for client lists as well as white labeling.

Expect to be able to link Zoho Social with other Zoho products like Workspace(opens in new tab), Campaigns(opens in new tab), and CRM(opens in new tab) (opens in new tab).

pricing

  • The standard plan for $10 per month
  • Professional plan for $25 per month. 

For agencies that manage at least ten distinct brands under their roof, Zoho offers social media networks; there’s also access for one team member and brand, as well as the opportunity to submit several posts in one spot.

4. MeetEdgar

Best for Automation

MeetEdgar is a social media management application for Facebook, Twitter, LinkedIn, and Instagram that allows you to schedule updates. It’s like having an automatic assistant that handles your social media accounts without you having to know anything about marketing.

MeetEdgar is an online social media scheduling tool that helps you recycle your greatest content and save time. Simply tell Edgar which categories your updates belong to, and he’ll share them for you; when you submit new updates, he’ll automatically re-fill the queue, ensuring that you never run out of material. When your new followers go back and look at past posts, they’ll see new content rather than stuff that was only shared once.

MeetEdgar enables you to generate and schedule social media updates for automated posting. You can also save possible updates in a library and have Edgar automatically publish them by reusing your best pieces and filling in any gaps with your most recent material. The categories function in Edgar allows you to upload various sorts of material and assign it to a color-coded category, allowing you to properly spread out content types across the schedule.

MeetEdgar allows you to schedule updates on Facebook and Twitter. While you’re busy doing other things, your updates will be delivered automatically. Edgar provides a unique link back to your account when he posts your updates, allowing you to get additional followers and visitors to your website.

MeetEdgar Price: Edgar Lite costs $19 a month and includes three social media accounts, an unlimited media library, four categories, and limitless support.

pros of MeetEdgar

  • Seven days free trial
  • excellent automation and scheduling features
  • analytics for engagement and response
  • The cheapest plan starts at just $19 per month. 

cons of MeetEdgar

  •  it doesn’t have a central inbox for messages or managing comments
  •  it only integrates with Instagram, Facebook, Twitter, YouTube, and Pinterest. 

5. Loomly

 Best for Large Team Collaboration

Loomly is a content production and branding social media management platform. Despite the fact that Loomly lacks an influencer search feature, it is a useful tool for huge teams looking to improve their social media strategy.

Loomly also offers a content recommendation option as well as a visual calendar to assist social media managers with their curating approach.

Despite the lack of a social inbox, they also give client management and social media monitoring services.

Loomly also offers wide options for teams of up to 26 individuals, which include automatic posting, audience targeting, analytics, post review, interaction monitoring, and other capabilities.

Pricing

  • Base plan for two users for $25 per month
  • The standard plan for six users for $57 per month
  • Advanced plan for up to 16 users for $119 per month 
  • Premium plan for up to 26 users for $249 per month.

pros of Loomly

  • the base plan starts at just $25 per month
  • it shares and manages all your social assets in one place
  • free trial for 15 days irrespective of the tier of coverage you want to try out
  • there’s a real-time optimization of posts. 
  • Each of their plans comes with email and chat customer support. 

The cons of Loomly

  • companies with large ad spend may have to upgrade to a more expensive plan irrespective of their team size
  • the plans for large teams are usually costly.

Facebook, Instagram, LinkedIn, Tiktok, YouTube, Twitter, and Pinterest are all integrated into Loomly.

6. Sendible

Best Integration

Sendible is a social media management software best for integration as it allows you to integrate with so many platforms, including:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube
  • Google Analytics
  • WordPress
  • Slack
  • Canva
  • Medium
  • Tumblr
  • Google Drive

Sendible is a team-based social media management software that adds a variety of extra capabilities to the standard settings to help you better control your social media posting.

Sendible not only allows you to schedule, queue, and schedule posts, but it also allows you to preview and adjust posts on each platform separately, allowing you to optimize the content for each. This is particularly true when it comes to image alignment and optimization.

Sendible can work with a total of 26 distinct platforms. Sendible can sync with all of the leading social media networks and popular tools, allowing you to handle all aspects of your social media strategy in one location, saving you time.

It’s also the perfect tool for reaching out to digital agencies looking for a complete solution that includes a CRM.

Although Sendible does not have an influencer search feature, it does offer a CRM system that allows users to contact influencers in real-time. Furthermore, their live chat option is only available to premium customers.

Pricing

  • Starter plan for $24 per month, 
  • Traction plan for$84 per month, 
  • Growth plan for $169 per month
  • Large plan for $254 per month

pros of Sendible

  • 4-day free trial
  • useful social media dashboard that lets you monitor your social media game in one place
  • save up to 15% when you pay for a year of management upfront
  • more integration options than other providers

cons of Sendible

  • no free option
  • basic plans are solely for one user. 

To summarize, all Sendible plans include keyword tools, workflow tools, 10 queues, bulk scheduling, content publication, and a monitoring and engagement mailbox.

7. Buffer

 Best Budget Option

Buffer is one of the best social media management solutions for small businesses on a budget.

Individuals, brands, agencies, and enterprises rely on it to help them achieve significant outcomes and engagement on social media networks.

Buffer is a simple Social Media solution that streamlines the content preparation process while also providing engagement, team features, analytics, and the ability to publish social media articles from a single queue.

It also has a free plan that gives users access to three social media platforms.

Compare different types of material using the “Top Post” indicator to find which works best for each network. The Buffer app also integrates with Google Analytics to measure the performance of your marketing activities.

Payment options are variable depending on whether you want to publish or analyze social media accounts, with cost varying depending on the number of accounts or published material you wish to manage.

Pros of Buffer

  • it works for Instagram, Facebook, LinkedIn, Twitter, and Pinterest. 
  • It has a free 14-day trial available. 
  • Buffers plan comes with a post-scheduling tool, Instagram tagging, a calendar view tool, and custom video thumbnails. 

Cons of Buffer

  • Buffer doesn’t work with as many major platforms as competitors( it doesn’t work with YouTube). 
  • It does not feature an influencer search. 
  • Its expensive plans include only six users. 
  • Its client management support system is limited.

Pricing starts at $15 per month.

8. SocialPilot

Best for Small Teams

Small companies, agencies, and corporations can use SocialPilot’s social media management tool. It, like comparable programs, allows you to publish and schedule your social network posts from a single location. In addition, there’s a social inbox for tracking answers, comments, and mentions, as well as statistics with white label reporting.

Users may submit directly from the web, mobile devices, or browser extensions, and content suggestions are supplied to assist in the development of new material. Collaboration among team members is facilitated by agency tools, which have built-in workflows. Clients with an enterprise account receive a dedicated account manager as well as priority phone and email assistance.

The software has three plans in total.

  • Professional plan for up to 3 users and 25 social media accounts for $25 per month.
  • Small team plan for up to 5 team members and 50 social media accounts for $41.66 per month.
  • Agency plan with up to 10 team members and 100 social media accounts for $83.33 per month. 

To access these plans, you have to pay a year of access upfront after your free 14-day trial.

pros SocialPilot include:

  • It works with a variety of apps, including Box, Canva, and Zapier. LinkedIn, Facebook, Instagram, Pinterest, Twitter, Tumblr, and Google My Business are all supported.
  • With any package, it can handle a minimum of 25 social media profiles.
  • Free trial for 14 days.
  • When you pay for a year’s worth of service in advance, you get a discount.

cons of SocialPilot

  • There is a limited number of posts to publish per day in each plan.
  • The lowest plan also requires payment of a year upfront
  • basic plans doesn’t include many features or tools.

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